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ART DIRECTOR | CREATIVE
2K NEVER SLEEPS LAUNCH
Basketball doesn't have an offseason. & Neither does its obsession. So for NBA 2K27, we turned that obsession into a global campaign where basketball took over everything.
Naw we really took over everything...
ORIENTATION
DATE NIGHT
BADGES
RAGE QUIT
GREEN SOUNDS
SEEING GREEN
HALI'S TATTOOS
HOOP DREAMS
2KHQ
BALL DONT LIE
The Covers | Obsessed with the Game
Before fans could play the game, we gave them something to obsess over.
A new generation of NBA 2K covers designed to spark conversation, celebrate basketball culture, and set the tone for the year ahead.Working with Petrol, 2K Creatives, and GS&P designers these covers came to life.
A Global Obsession
We took 2K obsession global,and took the game beyond the screen...
THE 2K MART
For this years roadmap we helped open a 24/7 mart that is home to hooper obsession.
In Paris at the NBA House the 2K Mart
was opened
In Chicago at WNBA ALL-Star Weekend we gave out flowers to the WNBA's biggest stars.
Preseason Breakdown: Game Reveal
For the first time, NBA 2K transformed its annual game reveal into a live, arena-scale spectacle, bringing the basketball and gaming communities together for one massive moment.
Creatives:
Creative Directors: (GS&P) Jeff Fang & Ricardo Ubre
(2K Client) Chris Rutkowski
Art Director: Ben Burgoyne
Copywriter: Trevor Larson
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