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Black Chips

DRIVING WHILE BLACK

In America the most common police interaction happens during routine traffic stops.

However for Black People in America a traffic stop is anything but routine.

Introducing the worlds first DWB. A car designed to save Black drivers. 

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WE TOOK OVER SOCIAL MEDIA AND DETROIT. 

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SHOUTOUT TO THE MANY MANY MANY PEOPLE WHO MADE THIS POSSIBLE.

 

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Cannes Lions
Silver/ Bronze/ 8x Shortlist
Clio
Grand/  Silver/ Shortlist
 D&AD
Graphite Pencil/  2x Shortlist
Webby Awards
3x Winner
ADC
Gold/ Silver/ Bronze
 

ANDY
2x Gold
One Show
Bronze/ 7x  Finalist 
Shorty Awards
 2x Gold/4x Bronze
SF ADDYs
 Best of Show/ 6x Gold
Anthem
Gold/ Silver
F a s t C o m p a n y
World Changing Ideas Honoree

 

Creative Directors: Anthony O'neil & Rony Castro 
Art Direction: Ben Burgoyne 
Copywriter: Taylor Shea King
Voice over : Craig Mitchell
 

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