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Driving While Black

Since 2017, over 600 and counting Black Americans have been killed during routine traffic stops by police in America. The Driving While Black car was built to highlight the double standards Black people experience during the most common interaction with police—traffic stops.

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DETROIT AUTO SHOW 
At the Detroit Auto Show we took over by using a variety of guerrilla advertising tactics.  From custom DWB T-shirts to OOH billboards, people were able to scan a QR code that took them straight to our website and AR experience. 

AR EXPERIENCE
We created an AR experience that allows people to explore our car in real time.

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Visit  www.dwbauto.com to learn how
to get involved in the fight against racism. 

 

AWARDS
SILVER CANNES LION / BRONZE CANNES LION / 8X SHORTLIST CANNES LION
1X GRANDCLIO / 2X CLIOS
3X WEBBYS
2X ANDY'S
3X ADC
6X SF ADDY
2X ANTHEM AWARDS
2X SHORTY AWARDS
2X D&AD SHORTLIST
1 ADDY MOSIAC AWARD
5 NATIONAL ADDYS
9X THE ONE SHOW FINALIST
FAST CO'S WORLD CHANGING IDEAS- HONORABLE MENTION


 

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Creative Directors- Anthony O'neil & Rony Castro 
Art Direction- Ben Burgoyne 
Copywriter- Taylor Shea King
Voice over - Craig Mitchell
 

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