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The NBA is so embedded in culture that even if you’ve never watched a game you know key players’ names. The best campaign for the WNBA isn’t a traditional campaign at all, it’s strategic collabs to inject the WNBA into various aspects of culture.

To kick off this campaign, the Supreme x WNBA collab will take place during the NBA finals in April in order to bring more attention to the WNBA in the month leading up to the start of their regular season.

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The Netflix show will drop in May in order to build up even more cultural relevancy as the WNBA regular season begins

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The Atlantic Records collab will drop in June during the NBA finals with the release of various playlists on Spotify and Apple Music.

In July the Gamechangers EP will drop during  WNBA All-Star, featuring songs from artists like Lizzo, Cardi B, Kehlani, Jack Harlow, Missy Elliot, Rico Nasty, Sia, Gucci Mane, Lil Uzi Vert, and Burna Boy.

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In September during the WNBA playoffs the KAWS collab will drop.

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Throughout the season the WNBA players will use the sweat-proof beauty products.

During Fashion Week of February the following year (in order to not detract from the season itself)  key WNBA players will be the models in a virtual SAVAGE X FENTY fashion show.

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Art: Ben Burgoyne
Copy: Stephanie Blackham
account manager: Madi hill

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